Ngwere Watches 
Rolex Speedmaster 
Manchester, UK 
Discover the top luxury watches projected to appreciate in value, offering strong returns and timeless craftsmanship.
Top Investment-Worthy Watches for 2025
The luxury watch market continues to be one of the most stable and rewarding investment opportunities, offering both appreciation in value and timeless craftsmanship. As 2025 approaches, collectors and investors alike are looking for the best watches to buy for long-term gains. Whether you’re considering a Rolex Daytona 116500LN or a Patek Philippe Nautilus 5711, strategic watch investments can yield impressive returns.
At Who Watch Where, we’ve curated the top watch investment picks for 2025, based on historical appreciation, brand prestige, and collector demand.
- Rolex Daytona 116500LN – The Undisputed Investment King
The Rolex Daytona 116500LN continues to dominate as one of the most sought-after investment watches. With its Cerachrom bezel, in-house caliber 4130 movement, and racing heritage, this model is expected to maintain and even increase its value in 2025.
Why Invest?
- Consistently high demand on the resale market.
- Limited supply keeps prices rising.
- Iconic status ensures long-term collectibility.
- Patek Philippe Nautilus 5711 – A Collector’s Grail
Despite being discontinued, the Patek Philippe Nautilus 5711 remains a must-have for investors. Its ultra-thin design, stainless steel construction, and exclusivity make it a blue-chip watch investment.
Why Invest?
- Discontinuation drives demand and scarcity.
- Prices have doubled in recent years and continue to climb.
- A legendary timepiece from one of the most respected brands.
- Audemars Piguet Royal Oak 15500ST – The Future Classic
The Audemars Piguet Royal Oak 15500ST is proving to be a standout investment watch, thanks to its Gerald Genta design, refined movement, and high desirability among collectors.
Why Invest?
- Continues to appreciate in value annually.
- AP’s rising brand prestige enhances desirability.
- Modern yet classic design ensures longevity.
- Omega Speedmaster Professional Moonwatch – An Iconic Affordable Investment
For those looking for a more accessible investment, the Omega Speedmaster Professional Moonwatch is a strong choice. Known as the first watch on the moon, it boasts a rich history and strong resale demand.
Why Invest?
- NASA heritage solidifies its historical significance.
- Affordable entry price with solid appreciation potential.
- Continues to be a favorite among collectors and space enthusiasts.
- Tudor Black Bay 58 – A Rising Star
For a relatively lower-budget investment, the Tudor Black Bay 58 delivers heritage-inspired design, robust craftsmanship, and increasing collectibility.
Why Invest?
- Strong following among new collectors.
- Vintage design with modern performance.
- Consistently growing resale value.
- Richard Mille RM 35-02 Rafael Nadal – The Ultra-Exclusive Pick
For high-net-worth collectors, the Richard Mille RM 35-02 Rafael Nadal represents an investment into horological innovation. With its ultra-lightweight construction, high-tech materials, and exclusivity, this watch is one of the most valuable modern investments.
Why Invest?
- Limited production keeps demand sky-high.
- Advanced materials and technology set it apart.
- Celebrity endorsements fuel desirability.
- Cartier Santos Medium WSSA0029 – The Under-the-Radar Investment
The Cartier Santos is often overlooked in watch investment discussions, but its heritage, distinctive design, and increasing collector demand make it a great pick for 2025.
Why Invest?
- Cartier’s resurgence in the collector market.
- Timeless square case design.
- Gaining appreciation among younger buyers.
- Grand Seiko SBGA211 “Snowflake” – The Collector’s Choice
Grand Seiko continues to rise in reputation, and the SBGA211 “Snowflake” is a perfect example of its craftsmanship and investment potential. The Spring Drive movement, titanium case, and intricate dial make it a standout piece.
Why Invest?
- Grand Seiko’s growing collector base.
- Unique movement and finishing set it apart.
- Strong appreciation trend in the secondary market.
“Luxury watches remain one of the safest and most lucrative alternative investments—timeless, rare, and always in demand.”
Final Thoughts: The Best Watches to Invest in for 2025
Luxury watches remain one of the safest and most lucrative alternative investments, with limited production, rising demand, and strong brand reputations driving their value. Whether you’re eyeing an iconic Rolex, a rare Patek Philippe, or an exclusive Richard Mille, 2025 is shaping up to be an exciting year for watch investors.
At Who Watch Where, we provide access to trusted dealers, expert market insights, and commission-free transactions, ensuring you make the best investment decisions.
